6. Mushrooms: Mushrooms have slowly become mainstream. Four Sigmatic sampled its Mushroom Coffee, which is currently the number one instant coffee on Amazon, and its Mushroom Hot Cacao mix just clinched the number one hot cocoa mix spot on Amazon, both beating out the big players. Its hot mushroom drinks introduce an adaptogen approach into hot beverages, focusing on function and flavor. At Pan’s Mushroom Jerky, its jerky is soy-free and available in a Zesty Thai flavor, using shiitake mushrooms in a family recipe that has been tweaked to be organic.
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